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Making Safety Personal Corporate Video

Derby based design agency, threeguru, have teamed up with Lloyd’s Register, a London based international service provider, to highlight World Safety Day.

The annual health and safety at work campaign took place on April 28th and was organised by the International Labour Organization (ILO).

With over 9,000 employees worldwide and a turnover in excess of £1billion, Lloyd’s Register were looking to engage ‘hearts and minds’ with a series of ‘Make Safety Personal’ corporate video messages.corporate-video
Filmed mainly on mobile phones in a multitude of locations and video formats from around the globe the creative brief was to seamlessly integrate the supplied clips to produce a professional, informative and engaging corporate video to ‘Make Safety Personal’

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Corporate Video Production – threeguru helped to Make Safety Personal

Threeguru’s Digital & New Media Director, Lee Day, commented, “The threeguru team embraced Lloyd Register’s key values and adhered to strict brand guidelines throughout.”

“With over 100 supplied video clips filmed on mobile phones in different orientations our challenge was to develop a format that would showcase LR employees in the best light. The end result is a corporate video, with a strong emphasis on personality, to promote safety at the heart of the workplace.”

James Pomeroy, Lloyds Register’s Health, Safety, Environment & Security Director, said: “As an organisation with safety at the heart of our work since 1760, the health and safety of our employees is very high on our agenda.”

“By encouraging our people to work and behave safely, we not only improve our safety performance but we also have a positive impact on the safety performance of our clients, the sites on which we work and all of this, in turn, positively impacts wider society.”

With the help of the threeguru corporate video team Lloyds Register managed to organise 79 activities in 32 countries to promote this years event.

About threeguru

Threeguru possess a genuine passion for corporate video production, video for web and motion graphics, inspiring strategic and creative insight to bring your brand to life across digital and new media.

Content rich media featuring a corporate video for press releases, news and blog articles can be a shortcut to an improved Google search engine result and a compliment to your existing search engine optimisation activity.

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