Brand Design Agency, Brand Identity, Brand Origination
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Brand Design Agency

Ride Free can be found tucked amongst the rolling hills of North of Yorkshire. A start up business offering great value cycle hire for the whole family on dual track mountain bikes, Ride Free boast one of the UK’s most stunning playgrounds to explore life in the saddle.
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Brand Design Agency

Threeguru were invited to develop a brand identity alongside an integrated marketing campaign for newly established business, Ride Free Cycle Hire. Our creative gurus worked on concepts that incorporated the beautiful undulating hills of Yorkshire whilst using imagery appealing to all ages and abilities to inspire participation.

The creative has an underlying hint of ‘Tour de Yorkshire’ within the colour palette and branding, identifiable for those with a passion for cycling in the heart of Yorkshire.

Extending the brand identity into a marketing communication campaign, threeguru developed a fully responsive website complete with an online booking system. The site also incorporates stylised posters, maps and route cards to enhance the visitor experience and encourage them to return to the site.

To maximise awareness and impact, the threeguru team also created flyers with an innovative holder to be distributed amongst the various hospitality & tourist attractions in the area; signage for the bikes; outdoor feather flags; stylish van livery; branded workwear and gadgets to entertain the kids whilst engaging with the parents.

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