Graham Penny Auctions - Marketing Strategy - threeguru
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Marketing Strategy

In response to an increasingly competitive market, Graham Penny Auctions approached threeguru to develop an advertising campaign to reinforce the message that they are the number one auction house in the East Midlands.
Marketing Strategy

Marketing Strategy

Threeguru approached the brief with three strategic marketing ideas - A ‘Most Successful’ concept which reinforced the message of market leader; a ‘Team behind the success’ concept which emphasised the human element behind the business; and finally a concept entitled ‘Talk About’ with strong use of iconography with digital marketing in mind. Our pitch was so well received that Graham Penny Auctions decided to implement elements of all three concepts into its Press Advertising alongside a series of Youtube video reports.

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