Video branding, video marketing, video for web
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Video Branding

School IP is a market leading software application that seamlessly integrates a suite of web based school improvement tools to help schools and academies to integrate Performance Management, Improvement Planning, Continual Professional Development (CPD), into one, easy to use system.

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Video Branding

Derventio Solutions, the software development company behind School IP, identified video branding as a key marketing tool to endorse its suite of educational software. With the help of the threeguru digital team a School IP branded video intro was developed to add a professionally produced feel to a batch of internally produced customer endorsement videos.

The use of video branding to attract links naturally over an extended period of time is now one of School IP’s primary B2C business development initiatives.

As a result School IP now have over 20 professionally branded videos on their YouTube channel that integrate seamlessly with their website, eshots and social media presence.

Video for web is now an in integral part of the marketing mix and will often provide a far greater return on investment to your overall SEO strategy.

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