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Animation and video production provides world safety day creative support

London based Lloyds Register, who are the world’s leading provider of professional services for engineering and technology, called upon trusted animation and video production partner, threeguru, to work with them to develop an animated CPR instruction video.

Lloyds Register’s goal for 2018 is for all LR employees to have a basic understanding of CPR in support of World Day for Safety and Health at Work on April 28th.

Every day, 6,300 people die as a result of occupational accidents or work-related diseases – more than 2.3 million deaths per year. The annual health and safety at work day takes place on April 28th and is organised by the International Labour Organization (ILO) to raise awarenes off safety in the workplace.

The task of developing a CPR animation, providing a how to guide to all employees to gain a basic understanding of CPR , forms part of a larger body of Award Winning ‘LifeSavers’ animation and video production work centred around improving HSE culture in the workplace.


Using existing brand guidelines, the creative gurus began with ooriginating simple visuals to clearly demonstrate the critical instructions. Once agreed these were animated and a  voiceover and motion graphics were added to reaffirm the salient points of CPR.

animation_video_production_1Animation and video production – threeguru’s CPR animation coincides with World Day for Safety on April 28th.

The CPR animation comes after the video design agency were recognised at Shell’s 2018 Maritime Partners in Safety Awards for their marketing strategy in creating LifeSavers Safety Initiative in conjunction with Lloyds Register

Threeguru Strategic Director Luke Sherwin commented “Threeguru have an established reputation for delivering engaging HSE Animation and video production that has seen our partnership with Lloyds Register prosper.

About threeguru

Threeguru possess a genuine passion for motion graphics, animation and video production. We offer strategic and creative insight to bring your brand to life across a mix of digital communication channels.


Three Guru Towers Creative Agency Derby
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