Midlands based creative agency threeguru have got their tails up following the UK launch of their new online brand creation Tax Retriever.
The Derby based creative branding agency were approached by The Recoup Group in July 2017 and invited to pitch for a web based business model that could automate elements of the tax rebate process.
The combination of a strong visual identity, versatile branding assets and a B2C marketing strategy that included a bespoke coded claim tracker ensured Threeguru were selected as the preferred agency.
Fast forward a few months and threeguru’s eye-catching ‘Retriever Silhouette’ brand creation has fast become the ‘Mutt’s Nuts’ according to Strategic Guru Luke Sherwin.
Brand Creation Agency – threeguru’s creative team put the finishing touches to the new Tax Retriever brand creation
“We were challenged to create an original, appealing brand from scratch that would grab consumers attention and turn an ingenious business idea into an instantly recognisable brand.”
“The Recoup Group’s brief was a perfect match. It required ‘the whole shebang’ of Threeguru’s strategic, creative and digital skills – Everything from an eye-catching brand name origination and identity to compelling collateral, social media videos and marketing strategy that reinforce a consistent voice and aesthetic” said Reynolds.
Versatile Brand Presence – Clean, instantly recognisable silhouette and 2 colour logo for the new Tax Retriever brand creation.
A fully optimised and responsive website www.taxretriever.co.uk was also developed with a real time content managed claim tracker module built into the back end.
Tax Retriever already has an impressive social media presence, garnering 1,891 Facebook followers and a similar number of likes in its first week of launch as the Tax Retriever brand is lapped up by social media consumers.
“The Tax Retriever brand is the result of thousands of UK employees potentially being entitled to a tax rebate of up to 4 years. The process is made quick, simple and easy by our automated website so there is no excuse for these rebates to go unclaimed” According to Recoup Group Director Tim Johnson.
Consistent delivery of the the Tax Retriever brand promise ‘we’ll fetch your refund’ will be delivered through a series of green screen filmed, social media short videos to inject personality, promote brand awareness and longevity over the coming weeks and months.
In a digital world where social engagement is driving brands the message from the Gurus is loud and clear – You’d be barking mad to miss out on Tax Retriever!
About Tax Retriever
Tax Retriever are part of the Recoup Group Limited, providing a specialist tax reclaim service for UK tax payers. Tax Retriever provide tax retrieval services directly to individuals and deliver enhanced employee engagement and well-being benefits to companies via our simple, pain free reclaim process.
As Members of the Independent Certified Practicing Accountants with over fifteen years of tax accountancy experience Tax Retriever provide an expert service in retrieving unclaimed tax.
