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Brand Design Evolution for World Leader

East Midlands based brand design agency, threeguru have collaborated with J & E Hall, one of the world’s foremost refrigeration solution providers to deliver an evolution of their existing brand to be rolled out across their forthcoming suite of product literature.

Working alongside the marketing team, an expanded colour palette was developed to identify their five key supply sectors – Refrigeration for Process Systems, Applied Refrigeration & Service, Marine Systems, Products and Spare Parts & Remanufactured Compressors.

The initial roll out covered literature in the Products Sector with the design evolving to integrate the sector colour into the J & E Hall brand guidelines.
In keeping with the current brand guidelines, further development of a series of nine vector icons was undertaken to represent and identify the various products available.


Speaking of the decision to evolve the brand, J & E Hall Marketing Manager, Helen Jerram outlined her strategic thinking behind the decision “The brand design evolution is geared towards making it easier to retrieve information on the correct product to improve customer experience”


About J & E Hall

J & E Hall specialise in industrial refrigeration and screw compressor technology. Their award winning HallScrew compressors have established a reputation for reliability worldwide.

J & E Hall’s proven condensing units and cellar coolers provide effective commercial refrigeration solutions. Condensing units run refrigerated cabinets in convenience stores and petrol forecourt outlets and our cellar coolers accurately maintain wine and beer cellar temperatures.

Three Guru Towers Creative Agency Derby
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