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Brand launch marketing strategy

Creative agency threeguru have teamed up with True MSP, a start-up IT service provider, to deliver a suite of logos, responsive website and range of printed collateral to help launch its Managed Service Provider IT service.

True MSP simplifies IT management and their brand positioning and brand launch marketing strategy needed to reflect this. This was achieved through a simple logo execution, with subtle colour tweaks to depict their range of services; protection, cloud storage, recovery and connection systems.

They approached threeguru after receiving a glowing recommendation from the management team at Musson Liggins. Threeguru collaborated with the Nottingham based commercial property specialists on a brand refresh in August 2015 which caught the eye of the new business

True MSP Co-founders Tim Rookes & Neil Shaw, each of whom have over 20 years’ experience in the IT industry, recognised a need for greater customer support, jargon free advice and ‘true’ IT management. True to their word their new branding set out to simplify IT and its range of services.

Threeguru’s brand launch strategy was a case of getting under the skin of the new venture according to Digital Guru Lee Day, ”Truly understanding the brand and the requirements of their consumers helped simplify our creative approach to the logo and brand assets.”

”As a result our digital gurus were better equipped to build a clean looking, user-friendly responsive website site, allowing ease of navigation whilst clearly illustrating the diversity of their service offering.”
The gurus brand launch marketing strategy followed True MSPs mantra – simplicity, clarity and a succinct tone of voice to allow the fledgling brand to flourish.

Threeguru’s brand creation of True MSP will set them on their way for a successful business venture as clients seek to direct resources to outsourcing their IT, having access to strategic IT director advice and an IT help desk.


Three Guru Towers Creative Agency Derby
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