Marketing agency threeguru have been commissioned by Runflat CBR, a pioneering engineering company aiming to set new standards in runflat capability. The Gurus were brought on board to develop a brand refresh strategy to help launch Runflat’s innovative combined beadlock and runflat (CBR) technology.
The Sheffield based start up, who are situated on the UK’s premier Advanced Manufacturing Park AMP, were looking for a technical edge to bring their branding in line with its patented cantilever design.
As with all our new client briefs the threeguru strategic team were quick off the mark to get under the skin of the brand and fully understand Runflat CBR’s groundbreaking performance that allows steering control with all 4 tyres down.
Our creative gurus took the opportunity to develop a consistent brand styling and range of icons to integrate across a suite of collateral to convey Runflat CBR’s technical detail. Threeguru were further tasked with the design of a new responsive website and suite of literature to illustrate the range of products and the technical benefits. 
The AMRC and Bruntingthorpe Proving Ground in Leicestershire provided the ideal backdrop for some studio product photography and high speed footage for an explainer video that would become integral to demonstrating the Runflat CBR technology.
The culmination of threeguru’s brand refresh strategy was a 7m x 3m stand presence at the DSEI Exhibition at London’s ExCeL, the world’s leading defence and security event. Runflat CBR used the event to launch its brand new military wheel and market leading performamce data with the demonstration video taking centre stage on the stand.
