Derby branding agency threeguru are delighted to have been selected by Leicestershire based DotCom Glazing to carry out a brand refresh to their on and offline visual identity.
DotCom Glazing have over 40 years experience in aluminium and PVCU window manufacture and installation with a reputation for quality, reliability, professionalism and competitiveness. The new brand identity will look to build on this proud reputation as one of the UK’s leading commercial glazing specialists.
Threeguru were successful in the initial pitch phase with a combination of well received B2B market research and a strong visual identity presentation that extended to responsive web design visuals.
Threeguru’s Creative Director, Chris Reynolds explains the success behind the Derby based branding agencies creative approach.
Brand Origination – threegurus creative team put the finishing touches to the new DCG brand
“DotCom Glazing’s previous marque had been developed during the dot-com boom of the late 90’s and had started to feel ‘of the moment’ as the company moved towards larger commercial projects.”
After a period of consultation the decision was taken to abbreviate DotCom glazing with a DCG acronym accompanied by the tag line ‘architectural glazing specialists’.
“Elements of the original font were retained as part of a strategic effort to phase the rebranding process. The selected icon gives them a distinct brand identity and utilises clean window shaped outlines in an effort to position the business more effectively with its commercial customer base.” explained Reynolds.
Responsive Web Presence – A clean, picture and icon led approach for the new DCG website
The new corporate look will be rolled out over the course of the next few months by the Derby based branding agency across digital and print mediums including a new responsive website presence, product literature, signage and apparel.
Talk to one of our branding agency gurus today to see if your logo and website are keeping pace with your company’s market position and current digital and design trends.
About DotCom Glazing
Dotcom Glazing work with contractors, architects and specifiers in the commercial and private sectors across the UK on a multitude of glazing projects.
With over 17000 sq ft of manufacturing, office and showroom space DotCom Glazing are able to control delivery commitments with a dedicated team and state of the art machinery.
DotCom Glazing are CHAS accredited and members of Constructionline and FENSA . They operate an ISO 9001 compliant quality system and are UK Trades Confederation quality assured to meet the precise requirements of its client base.
