Commercial property specialists, Musson Liggins, recently sought the help of Derby design and marketing agency Threeguru to refresh their brand identity, create a content managed website and improve their search engine optimisation.
The Nottingham based property firm were clear in their objectives; they sought to elevate their brand positioning to coincide with the appointment of Commercial Property Director Matthem Wade, whilst developing a responsive website that would be flexible enough to adapt at the same pace as their ever expanding property portfolio.
The threeguru studio were given license to flex their creative muscles and quickly got to work on developing a brand identity which embraced elements of property market.
The distinctive blue and grey ML logo form took its inspiration from building silhouettes. Recognisable Nottingham based landmarks and landscapes were brought to life with flashes of colour from the distinctive logo outline, making the brand easily identifiable within its market sector and locality.
Content Managed Website – Key staff can upload their own properties and manage web assets.
Creative Director, Chris Reynolds, enthused ‘The new creative is bold move away from the previous Musson Liggins logo which had been in use since 1987. We were keen to develop a logo and brand that could be seamlessly used across a suite of marketing collateral including the new content managed website’
Talking about how the site differs from it’s competitors, Digital & New Media Director, Lee Day, says ‘ML were keen to have a function whereby key staff could upload their own properties and content manage their website assets. It had to look and feel part of the brand but be flexible and easy to use for the end user’
Lee continues ‘By developing an understanding of the commercial property sector we were able to provide a practical solution which worked both internally and externally, whilst providing Musson Liggins customers with a uniform brand experience.’
Ranking high against competitors on Google for keyword search terms was key and the digital guru’s used their experience to work alongside ML’s property professionals to carry out an audit to create search engine optimised web pages.
Speaking on behalf of Musson Liggins, David Bladen, Director commented ‘We wanted to move ahead of the competition with a responsive website which worked on both mobile and tablet devices whilst at the same time updating our brand. We pride ourselves on our professional quality service and this was reflected throughout all of the work threeguru have done. They encapsulated our company and our industry whilst elevating our brand positioning within a competitive market place.‘
About threeguru
Threeguru are a derby based web design agency adept at building content managed websites. Our digital and creative gurus deliver engaging brand experiences that seamlessly work across responsive websites, social and digital media.
