2 tweets yield $17 billion with content marketing

Are you still unsure about the value of social media marketing or content marketing for your business?

Try telling that to billionaire hedge fund manager Carl Icahn. He recently disclosed a large stake in Apple and declared he was encouraging the company to increase the buyback program — on Twitter, of all places, and the result…

A couple of strategic tweets saw Apple shares increase by approximately 5% and add about $17 billion to Apple’s stock market value.  All this at a time when the groundswell of opinion was the company was struggling to innovate, which does beg the question….

Have you set up a twitter account for your business or organisation but don’t know how to get the best return from a social media or content marketing strategy?

Could your business benefit from increased web traffic or brand awareness through social media?

• 62% of marketers using social media for 2+ years reported search engine ranking gain
  

• 60% of businesses with 10 employees or less reported that social media reduced marketing expenses

• Mobile media is set to overtake desktop as the dominant browser platform by 2014

Why not contact one of our digital gurus for a free no obligation chat or consultation – we develop cost effective content marketing strategies designed to improve online branding, awareness and ROI.