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threeguru originate creative sports national marketing campaign

Table Tennis England appointed threeguru, to originate and execute their creative sports national marketing campaign, for the PG Mutual National Championships 2019.

After a long-established relationship with British Canoeing and a recent partnership with British Dressage, Table Tennis England are the third British sport governing body to enlist threeguru’s creative services. 

Table Tennis England host the annual National Championships, with the top British players battling it out to be crowned champion. 

Table Tennis England required two-phases, for their biggest campaign of the year. The PG Mutual National Championships 2019 formed two aspects; initially getting the table tennis community to take part and compete for the Championships’ titles, and secondly phase 2 getting the public to buy tickets and attend the championships.

Threeguru initiated the creative sports national marketing campaign by developing the PG Mutual National Championships 2019 logo, which had the versatility to carry itself over each element of the championships.

‘Make Your Mark’ was developed as phase 1 of the campaign, encouraging players to make their mark in the championships and the game. ‘Make Your Mark’ commits to a bold tone of language that is matched by dynamic photography and typography, filling players with ambition. 

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The decisive call to action lent itself to multimedia with a social media short; excelling the message, encompassing speed and precision, inspiring players and highlighting excitement within the sport.The strategic and creative gurus developed a further suite of campaign narratives and visuals for the phase 2, ticket sales angle of the campaign, resulting in the origination of Cheer on our Champions. 

‘Cheer on our Champions’ calls upon the Nottingham based home crowd to get behind the British championships hosted at the David Ross Sports Village, University of Nottingham; including Olympians and Commonwealth champions in this family friendly event. 

creative sports national marketing campaign

Generating creative sports national marketing campaign that enhanced the build-up to this Best of British event, encouraged a campaign that developed momentum and elevation.

The Table Tennis National Championships 2019 took place from 1st to 3rd March and was aired on BBC Sport. For the first time in its history, the event was a sell-out for both Saturday and Sunday.

Threeguru’s diverse campaign development led to one of the selected visuals being used for another event; the Medway European Championships Match. Table Tennis England have come to call upon the guru’s again for their promotional merchandise.

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Strategic guru; Susan Nash commented on the new relationship; “We’re delighted with our recent partnership with Table Tennis England, it’s fantastic to be involved with such exciting and dynamic projects.”

About Table Tennis England

Table Tennis England are the governing body of table tennis in England, responsible for representing, co-ordinating, administering, marketing and developing the sport in close co-operation with related bodies such as British Para Table Tennis (BPTT). 

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