The gurus have been getting back to nature with their latest client win, The Derbyshire Bat Group. Creative agency, Threeguru, successfully tendered for the Derby charity brand development, which they launched last month.
Derbyshire Bat Group (DBG) is an entirely voluntary group with a membership base of over 200 people, committed to advancing the protection and conservation of bats and their habitats.
Threeguru were tasked with bringing the wildlife charity branding up to date, whilst still paying homage to the original creation developed in the 1980s.
The creative guru’s got stuck into the Derby charity brand development, progressing the logo into a dynamic form, whilst retaining the Derbyshire region prominence.
The design team developed a suite of assets alongside a range of literature for the local charity, all of which futureproofing the Group’s branding. The refreshed branding helps elevate Derbyshire Bat Groups presence as one of the top bat groups within the UK.
Threeguru developed a brand toolkit including a set of Microsoft and design-based templates to enable supporting the bat groups ownership, growth and independence.
As one of the oldest bat groups in the UK, this charity rebrand was a big step in DBG’s growth. Marian Mackinnon, committee member overseeing the project commented; “Whilst seeking to rebrand our charity, Derbyshire Bat Group, we have found Threeguru to be creative, friendly and informative in understanding and interpreting our objectives. They have helped to streamline our printed literature to provide us with a professional image and flexible solutions for the future.”
Account Manager; Susan Nash added “It was an absolute delight to be involved with such a fantastic local Derby project. The team are proud to have served Derbyshire Bat Group with a solid rebrand that will last them the test of time and positions them to encourage younger membership sign ups.”
The Derbyshire Bat Group is a registered charity working in partnership with the Bat Conservation Trust and in close contact with the Derbyshire Wildlife Trust, the National Trust, and Severn Trent Water. The group’s aim is to advance the protection and conservation of bats, as well as educating the public.
