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Derby marketing agency gives smoking the boot

Derby marketing agency, threeguru, have once again successfully pitched and been awarded Derbyshire County Council’s latest campaign. The project required threeguru to originate and develop a multi-media Stop Smoking campaign, aimed predominantly at routine and manual workers.

threeguru’s ongoing relationship with Derbyshire County Council has seen them originate many marketing campaigns, including most recently; Falls Prevention, Domestic Abuse and the 5 Ways to Wellbeing. Stop Smoking forms the guru’s latest health campaign within Derbyshire.

Recent government findings show smoking rates are falling across the UK but certain, hard to reach audiences are still continuing to smoke. 15.1% of Derbyshire residents smoke, with results showing that routine and manual workers in England are more than twice as likely to be smokers than other occupations, with the gap enlarging.

The Derby marketing agency developed a series of catchphrase narratives, emphasising the benefits of not lighting up, such as the financial benefits to quitting. This strategic approach of highlighting the gains of stopping, rather than the tarnishing critical approach often undertaken, provides a refreshing campaign which encourages engagement with the target market.
Derby Marketing Agency Stop Smoking

As part of the Live Life Better initiative, the Stop Smoking campaign, raises awareness of the services available and gives routine and manual workers the lead needed to take action.

Utilising the main identifying elements of the existing Live Life Better brand, threeguru, executed key messages with simple and bold imagery, aiding the confidence and succinct nature of the campaign. A variety of print and digital advertising was created to push this critical message out to the public.
Derby Marketing Agency Stop Smoking

The Derby marketing agency’s video team carried out a series of Stop Smoking interviews providing key insights from ex-smokers, matching the demographic, who have successfully stopped smoking, highlighting the benefits of stopping. Social media previews and video shorts were produced, with PPC to reach the desired audiences.

About Live Life Better Derbyshire

Live Life Better Derbyshire is an integrated Derbyshire lifestyle service for residents that offers eight key intervention streams including stop smoking support, weight management and physical activity.

Three Guru Towers Creative Agency Derby
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