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August 6th, 2015
Three Guru Thinking Three Guru Thinking

Global Health & Safety Video Commission

Derby based creative agency threeguru, who specialise in video production as part of their digital service offering, have recently completed a series of Health & Safety videos for Senior plc, a FTSE 250 company.

The market leading, engineering solutions provider, were looking to integrate a video production element into their induction process as part of a group wide Zero Harm initiative to positively reinforce Health & Safety awareness.

Threeguru’s video production team were approached with a brief to communicate 10 global safety principles, incorporating 4 days of filming covering several key sites across the UK.
The final videos will be used globally in 14 countries spanning Senior’s 33 operations meaning language considerations were a decisive factor when editing each of the 3 minute videos.

Health & Safety Awareness – threegurus video production and printed literature examples

Reflecting on what was a potentially tricky undertaking , Lee Day, Threeguru’s Digital and New Media Director explained his companies creative approach.

“To overcome localisation and language barrier issues Threeguru developed a brand toolkit with a series of icons to ensure key information could be communicated visually without the need for spoken or written language.

“As part of an extended brief that included on site photography, our creative team also originated a brand identity to work across both digital and printed media.”

[video_lightbox_youtube video_id=ht0d_zIiRvk width=1280 height=720 anchor=]

Overcoming language barriers – icons were used to visually communicate key information
Commenting on the finished health and safety videos James Pomeroy, the Group HSE Manager at Senior plc reflected.

“From the initial meeting the threeguru video production team demonstrated a clear vision and suggested innovative ideas to deliver on our Health & Safety video objectives.”

“The filming process was made relatively straight forwards by their creativity, enthusiasm and professionalism and their creative eye for detail in post production has ensured the final suite of Health & Safety Training Videos were well received across the Senior plc group of companies.”

About Senior plc

Senior plc design, manufacture and market high-technology components and systems for the principal original equipment producers in the worldwide aerospace, defence, land vehicle and energy markets.

Three Guru Towers Creative Agency Derby
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