Leading Derby digital marketing agency, threeguru, have strengthened their engineering client portfolio after successfully teaming up with a Nottinghamshire based CNC machining company to create a digital marketing strategy for business development.
Fastlathe Precision Engineers are an independent machine shop based in Langley Mill on the Notts/Derbyshire border. Established for more than 35 years Fastlathe have gained a well earned reputation as a supplier of high quality, efficient subcontract CNC Machining services.
With investment focused mainly on capability and no dedicated marketing budget or website update to speak of since the early 90’s, Fastlathe’s digital marketing presence had become virtually obsolete. As a consequence Google search engine traffic was non existent and the existing website and brand presence were failing to engender new customer confidence.
In conjunction with KLH Business Consultancy, threeguru were appointed in April 2016 to undertake a brand overhaul based on their considerable marketing experience within the engineering sector. Threeguru have previously worked with Midlands based Heathyards Engineering, Lymington Precision Engineers, Thermal Engineering and a host of group companies for Senior Plc – an international, market leading engineering solutions provider.
Fastlathe have tapped into threeguru’s digital marketing expertise and engineering experience
The gurus wasted no time putting their experience to the good use. Focusing initially on an SEO audit, the gurus were able to position Fastlathe within the engineering marketplace and understand their competitors. A digital marketing strategy and CRM were implemented to generate new leads and enquiries to make full use of power of the web, social media and e-marketing.
An integral part of the digital marketing strategy was the creation of a cutting edge responsive website to reflect the attention to detail and first class service Fastlathe offers. Extensive search engine optimisation and keyword targeting now underpins Fastlathe’s new responsive web presence, embellished throughout with new component and factory photography and 2 corporate videos to narrate Fastlathe’s service offering.
Supported by an eshot platform, content managed news section and the creation of branded social media channels, Fastlathe are well positioned to build their brand and and digital marketing presence.
Digital Director Lee Day says “We have been delighted to work with Fastlathe and KLH Business Consultancy over the past 3 months. The recommendation from Andy at KLH was particularly satisfying, having previously collaborated with him on similar marketing activity with Atlas Composites and Heathyards with whom we achieved several front page keyword positions.”
“It is testimony that we are doing something right and very much like Fastlathe, Threeguru are steadily developing a strong reputation within the engineering and manufacturing sectors for delivering well thought out digital marketing strategies that work.”
“As per our marketing retainer agreement threeguru have delivered Fastlathe a range of ongoing tools to communicate with new and existing customers to drive new business and keyword search enquiries.”
Over the coming months Fastlathe will continue to work with threeguru on SEO and monthly eshot campaigns, using engineering data specifically targeting company size, turnover and geography.
