If you haven’t already considered it, video production is a must for your business. Content rich media for press releases, news and blog articles will improve your search engine keyword results and compliment your existing search engine optimisation activity.
Derby creative agency, threeguru, were selected by Lloyd’s Register, a London based international service provider, to help deliver its Health & Safety Video objectives throughout its global operation. Lloyds Register launched a new set of safety critical activities via a Health & Safety Video platform called the LifeSavers. A series of 10 safety training videos were filmed at sites across the UK with the help of the threeguru video production team.
A short video advert was also commissioned to help launch the LifeSavers Health & Safety Video series to a global workforce. As part of an ongoing body of Health & Safety Video work, threeguru produced a three minute trailer to introduce the LifeSaver concept to a global audience.
Threeguru were successful in their social media video pitch to Derbyshire County Council in November 2015 for their new portion control campaign. In an age where obesity is becoming a real issue, the 'Be portion size wise' campaign message was a very simple one to communicate.
Derbyshire County Council's 'Be portion size wise' campaign needed a fresh injection of creative to deliver the campaign message using social media video and printed communication channels.Having already demonstrated a solid understanding of social media video and marketing, threeguru were selected as the stand out agency with the most innovative ideas.
An overhead rig was devised using our in house camera kit and lighting set up to capture footage of healthy portion sizes and meals being prepared.
European Heathyards engineering and manufacturing base is an impressive 110,000 sq ft. To convey the size and scope of their five purpose built workshops, threeguru recently revamped European Heathyards existing engineering video.
Timelaspe footage was captured over a sixteen week build process to demonstrate annual hours capacity as part of the final video edit. The revamped video made use of a new voiceover and animated branding elements to give an engineering video overview of European Heathyards capabilities.
Threeguru were commissioned by Vaillant Groups marketing team to help deliver a suite of video teasers for an internal training conference. The six short training videos were created to promote Vaillant's Management Development Programme (MDP) and featured mobile phone supplied footage from around the Vaillant Group.
With such an eclectic mix of footage our digital gurus had their work cut out to standardise both the sound and image quality into a finished corporate video. With the help of threeguru's creatives the MDP brand was developed alongside the well established Vaillant Group brand assets.
The end result and reaction of the MDP programme participants and Vaillant's marketing team was one of amazement. Our digital gurus had managed to transform amateur looking mobile phone footage into a polished training video promo.
With such a positive reaction to our first video training collaboration, threeguru have now become the video supplier of choice to the Vaillant marketing team.
School IP is a market leading software application that seamlessly integrates a suite of web based school improvement tools to help schools and academies to integrate Performance Management, Improvement Planning, Continual Professional Development (CPD), into one, easy to use system.
Derventio Solutions, the software development company behind School IP, identified video branding as a key marketing tool to endorse its suite of educational software. With the help of the threeguru digital team a School IP branded video intro was developed to add a professionally produced feel to a batch of internally produced customer endorsement videos.
The use of video branding to attract links naturally over an extended period of time is now one of School IP’s primary B2C business development initiatives. As a result School IP now have over 20 professionally branded videos on their YouTube channel that integrate seamlessly with their website, eshots and social media presence.
European Handling Equipment is a leading supplier of premium materials handling equipment to the trade in the UK. From its central location in the Midlands, it distributes its products through a network of resellers with a strong emphasis on providing marketing support to maintain existing and drive new sales.
As part of a drive to improve its video presence on the web and also to coincide with its 20th anniversary year, threeguru were commissioned to produce a 3 minute promotional video.
Our brief was to produce a factual and compelling promotional video that could work equally as well without sound, at an exhibition or event, or with narration to be used in a reception area or on the web. Our creative skills behind the lens were given a stern test for what could be perceived as a fairly dry subject matter, but we’re really pleased to say that our imaginations ran wild with us on this project!
Our camera crew delivered compelling footage, which was both abstract and informative and our editing and post production gurus created an upbeat final cut that made full use of our Adobe Premier and Adobe After Effects motion graphics skills.
The finished promotional video was extremely well recieved by both the trade media and dealer network alike at the 20th anniversary event and has already started to attract favourable comments organically through social media. Other notable involvements from our team of gurus on this project included script origination and professional narration, as well as the supply of an upbeat royalty free background track.
J & E Hall are one of the world’s foremost refrigeration solution providers and have been developing refrigeration technology for over 120 years from their humble origins in Dartford, Kent. Now part of the Daikin Group their expertise and cutting edge production capabilities have earned J & E Hall a global reputation for delivering complete end-to-end refrigeration solutions.
As part of a brief to promote the J&E Hall products and services at one of the UK’s leading Oil & Gas Exhibitions, threeguru were responsible for the design and print of a range of brochures and a detailed 3D animation. to be played on a loop throughout the duration of the show.
The brief for the 7 minute video was to summarise 3 core business sectors - marine, offshore and process systems using a mix of 3D animation, modelling and motion graphics utilising the existing corporate guidelines.
Threeguru applied a chroma key effect on the 3D animation to overlay distinctive elements of the the J&E Hall printed brand to ensure the finished animation reflected the cleanly branded brochures.
A shortened version of the video has since been edited for use on the J&E Hall website and as a business development tool to present an overview of the different business sectors.
The Digital Studio School is the first of a new type of learning environment that will mix traditional study with workplace experience. Part of a government led initiative spearheaded by Derby College, it is hoped the school will play an important role in shaping the digital workforce of the future across the Derbyshire and Nottinghamshire regions.
Threeguru’s digital and social media skills were called upon to help launch the Digital Studio School campaign - a Derby College led approach to directly address the skills shortage and create employment opportunities for a ‘born digital’ generation of 14 - 19 year olds.
To engage our young target audience, threeguru originated an artwork toolkit for Derby College's internal team to create a vibrant advertising campaign that included printed collateral, social and outdoor media.
The roll out also included a dynamic 30 second cinema advertising campaign, with motion graphics to introduce a new approach to learning. An extended version was also commissioned to feature in depth interviews with key stakeholders to encourage local business participation.
A wide range of local employers have already signed up to be involved in Derbyshire's first studio school and it is hoped the student numbers will soon follow.
Should it prove successful The Digital Studio School will create a digital workforce adept in social media marketing to ensure local employers are equipped with key skills that are increasingly becoming a vital tool for marketing and reaching their consumer base.
Senior PLC is an international, market-leading, engineering solutions provider with 33 operations in 14 countries. The Senior Group of companies designs, manufactures and markets high-technology components and systems for the principal original equipment producers in the worldwide aerospace, defence, land vehicle and energy markets.
Threeguru were approached by Senior’s Group HSE Manager following positive feedback on the successful delivery of a suite of 10 Golden Rules Health & Safety brochures. As part of a group wide Zero Harm initiative to positively reinforce health & safety awareness, Senior’s HSE management team were looking to integrate a health & safety video production element into their induction process.
Threeguru’s brief was to communicate their 10 global safety principles to an audience of 14 countries, meaning language barriers were a consideration. To overcome localisation issues Threeguru developed a brand toolkit with a series of icons. This ensured key information could be communicated visually without the need for spoken or written language.
The final suite of ten, 3 minute videos incorporated 4 days of filming covering several key sites across the UK. As part of an extended brief, on site photography was also captured and a health & safety visitor induction video produced to be played across the Senior Plc's 33 operations.
Derby College offers apprenticeships, a levels, vocational, part-time, adult and Higher Education courses across Derby and Derbyshire. The college provides an excellent learning experience to all its learners, enabling them to progress successfully to the next stage of their lives. Derby College is a member of the 157 Group of high performing colleges.
As part of our successful ‘Search, Apply, Succeed’ summer enrolment campaign, threeguru were invited to create a motion graphics, element to create an additional social media advertising channel. Our brief, using the existing brand toolkit, was to create a suite of engaging motion graphics to connect with the 14 - 19 year old target audience.
Simple colour changes and key enrolment messages were delivered using the existing Derby College Colour palette.
Graham Penny Auctions is the number one property auction house in the Midlands region and provides a range of property services and a yearly calendar of auctions to buyers and vendors alike in the Derbyshire, Nottinghamshire and Leicestershire areas. In Jan 2015, to strengthen their market leading position, Graham Penny Auctions went out to tender for the video production of a series of quarterly video reports.
Led by a series of well received advertising concepts, threeguru were successful with our creative pitch and set about creating a branded video intro, outro and YouTube channel presence to establish the new Graham Penny branding onto a digital platform.
Initial stock footage was collated across the three auction sites to be used as cutaways for a series of interviews with key staff which would form the basis of the video reports.
The finished 3 minute videos are a mix of brand awareness, infographic style information and property market updates interspersed with interviews to provide an insightful narrative to the video reports. Our first batch of auction video reports of 2015 is already proving an overwhelming success - latest stats indicate a whopping 500% increase in views based on the final auction report of 2014.
Senior PLC are a market leading, FTSE 250 company with 33 operations, spanning 14 countries. They currently employ 7,600 staff around the globe and can be considered a 24/7 operation. Senior PLC manufacture and market high-technology components and systems for the principal original equipment producers in the worldwide aerospace, defence, land vehicle and energy markets.
Threeguru were commissioned to produce an exhibition video for the worlds largest airshow, The Farnborough International Airshow, as part of paperless exhibition stand for Senior PLC. The 5 min video provided an overview of Senior’s 24/7 aerospace operation and featured both stock and supplied footage from more than 20 companies.
Threeguru’s video production team created a graphic framework in which to standardise the varying TV formats and camerawork of the raw footage supplied. A strong video presence was complimented by motion graphics throughout to ensure the exhibition video delivered a concise message to over 250,000 visitors across the 5 day event.
The finished exhibition video played continuously on a loop to the exterior of the Senior stand and proved to be an integral business development tool for presentations in the stands meeting room environment. Threeguru have since produced subsequent exhibition video edits to be used at the 51st Paris Air Show as well as the Senior annual management conference in Madrid.
InfraGreen is a leading manufacturer and distributor of tree planting solutions, landscaping products and specialist water management systems and offer a wide range of high quality and high performance products with over 10 years experience in the provision of tree planting systems throughout Europe.
Threeguru were delighted to work alongside an experienced management team as their marketing resource for the launch of the Infragreen Solutions brand. A logo and brand guidelines were developed alongside a series of abstract illustrations and colour palettes to distinguish between the different market sectors.
Product brochures, data sheets and exhibition graphics were produced for the Infragreen sales team. The Infragreen solutions fully responsive website was developed to showcase the portfolio of products, give access to technical information, and demonstrate product usage through a series of case studies and testimonials.
Established for more than 35 years Fastlathe have gained a well earned reputation as a reliable supplier of high quality, efficient subcontract CNC Machining services. Thier customer base includes global brands in sectors such as agriculture, automotive and grass cutting machinery, to the supply of rail, shop fitting and bespoke machining of hydraulic, electronic and security components.
To create a digital platform through which Fastlathe could market their business via social media, threeguru first created a branded intro and outro animation - an essential component to when trying to portray a professional brand on Facebook, YouTube and through your website.
The distinctive ‘angular blades’ logo creative formed the basis of how we interpreted the Fastlathe video brand. Added to this was a professional voiceover recording artist to give the company the proessional business development platefor they required to move the business forwards.
The finished video is now a creative template whereby Fastlathe can film their own video blogs that can be easily dropped in to place to create a cost effective social media marketing campaign.
Threeguru and Fastlathe worked to a simple mantra…collate as many film and photography assets from 1 days filming to deliver a cost effective web video and component portfolio.
Once you start to leverage the use of social media platforms like Facebook, Twitter, YouTube and Linkedin its easy to see why social media marketing can provide excellent reach and return on investment for your marketing budget - web based and mobile video viewing rose by 35% and 20% in 2014.
Founded in 1965 Steed Upholstery are synonymous with creating upholstery of outstanding quality and pride themselves on creating only the finest hand made furniture, sold through a network of independent retailers and high street furniture chains throughout the UK and beyond. To mark their 50th year Steed Upholstery commissioned a corporate video to convey the handmade quality of there bespoke manufacturing process to an increasingly global audience.
Our brief from Steed Upholstery was simple… to produce a corporate video production that exudes the refined elegance you would expect from one of the UK’s leading furniture manufacturers. With careful consideration we scripted the narrative, matched this to a hand picked female voice over artist and recorded the perfect tone to articulate the Steed Upholstery story over a subtle background audio. Our meticulous attention to lighting detail ensured all of our raw video footage was filmed to recreate the hallmark of photographic quality as if captured in a showroom environment.
Each and every camera angle, lens choice, slider movement or tracking shot was carefully considered by the threeguru corporate video production team during the two day filming process to capture an array of working environments and manufacturing processes.
