Derby College has once again called upon trusted East Midlands graphic design agency, threeguru, to deliver their annual enrolment campaign for the coming academic year 2018/2019.
The Derby design agency, have been Derby College’s marketing agency of choice for their annual summer enrolment campaign for the past 5 years, with the creative team maintaining fresh strategic thinking year on year.
The threeguru team tackled the 2018/2019 campaign brief with gusto, offering a mix of strategic, creative and digital thinking, all focused on the strategic aims of the college’s recruitment drive.
The selected concept focuses on attainable dreams at Derby College, with a striking design utilising monotone imagery, sharp colour accents, and bold typography to provide a desirable aesthetic for school leavers.
Showcasing their creative talents – the highly visible Derby College enrolment campaign
Threeguru’s Creative Director, Chris Reynolds, who has been the creative lead on the campaign since its inception, noted; “The Derby College enrolment campaign is a great opportunity to showcase threeguru’s creative talent to deliver a highly visible strategic marketing campaign.”
“It is always a challenge to take on the campaign each year and approach it with fresh thinking each time. I always enjoy the buzz of seeing our work around Derby following the campaign launch, whether that be on static billboards as we drive into work or the buses we pass day to day.”
Fresh Creative Thinking – a strong campaign that students engage with
Derby College’s new aspirational campaign takes a student and fills them with ambition with the ‘Don’t just dream’ tagline. This aspirational message spans the campaign across higher education, apprenticeships and vocational courses, with one succinct message, ‘get online, and apply now’.
Lisa Saunders, Marketing Director of Derby College, is thrilled with the campaign; “The team at threeguru always deliver above and beyond, year on year, for our summer enrolment campaign. Their blend of energy, creativity and determination always results in a strong campaign that our students engage with.”
East Midlands graphic design agency, threeguru, originated the enrolment campaign to be delivered over radio advertisement and further marketing collateral, ensuring the versatile campaign achieves the maximum reach.
Threeguru are sponsoring the Entrepreneurship Award at the Derby College Peak Awards 2018, with Digital & New Media Director, Lee Day, commenting; “We are delighted to be supporting local student success in the city through the Derby College Peak Awards Entrepreneurship Award. It is a great opportunity to join other Derby businesses in the celebration of the achievements and excellence of students in the city and surrounding areas.”
