Threeguru, one of Derby’s leading marketing agencies, are delighted to be appointed as the preferred agency for Nottingham based British Canoeing.
After successfully tendering for the business in early 2016, the creative gurus took the time to get under the skin of the organisation and it’s different approaches to canoeing including a participation session with ‘Go Canoeing’ at Holme Pierrepoint.
Talking about getting the positioning right for each of the brands, Senior Creative, Ross Fletcher, commented ‘Understanding the different canoe brands and how they sit within the organisation was just as important as getting the look and feel right, it allowed us to develop the brand as a family.’
Threeguru have taken established branding and created a recognisable identity which connects British Canoeing with it’s many sub-brands including ‘Go Canoeing’ and ‘U Canoe’.
Ross continues ‘The brand guidelines were flexible enough to allow us to change colours and backgrounds whilst maintaining key features such as logo position. You will see certain identifiable elements including flow lines and hoops across the brands whilst each continue to connect with their target audience.’
The brands position themselves very differently; British Canoeing on the professional competitive element with a strong emphasis on Team GB whilst Go Canoeing focuses on participation and positions itself as a fun exhilarating brand.
Recent work includes supporting the journey to Rio for British Canoeing and a campaign for National ‘Go Canoeing Week’ which runs from 28th May until 5th June. www.gocanoeingweek.org.uk
Selecting a marketing agency that was in tune with our brands was key, British Canoeing Communications Manager, Jonathan Schofield, explains ‘We chose threeguru over several marketing agencies due to their understanding of our brand and their demonstration of capabilities. The pitch task we set was designed to test their abilities and the team exceeded all expectations.’
Jonathan continues ‘threeguru have vast experience in marketing communications and creating a variety of branded marketing collateral. They operate like an extension to our marketing team and react in double quick time.’
Derby marketing agency threeguru participating in National Go Canoeing Week
Threeguru have designed and created marketing collateral across the BC brands including press adverts, exhibition stands, leaflets, posters and vehicle livery and if Stella McCartney would allow they’ve even got their own ideas for clothing!
About threeguru
In less than 36 months threeguru have become a formidable part of the creative community in Derby, creating a B2B & B2C marketing agency with over 100 active clients.
As a full service marketing agency we offer a mix of services that range from creative design through to video production. Our digital gurus are adept at maximizing well thought out creative through various social and digital marketing channels to deliver engaging brand experiences…in short we are passionate about all things marketing!
