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Digital Branding Overhaul

September 13th, 2013


July proved to be a busy month for the team at Nottingham based print finishers GM Finishing.

Aside from their book, diary and wiro binding responsibilities the team were also been busy in front of the lens, having recently undergone a digital branding overhaul from East Midlands based Marketing Agency threeguru.

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Motion graphics, video for web and the creation of a social media presence formed the bedrock of the threeguru’s marketing strategy aimed at increasing brand awareness and driving business development within the print community.

The digital makeover also included the launch of a responsive website design,, including search engine optimisation and a content management system built by the web design team at Derbyshire based threeguru.

The companies print finishing samples also came under the digital photography spotlight, with a video product portfolio created to highlight the quality and accurate work produced by the GM Finishing team.

Threeguru’s Strategic Marketing Director Lee Day commented “Small businesses often don’t appreciate the benefits social media marketing and in particular video for web can yield”

“GM Finishing’s unique print finishing capabilities can now be delivered direct to potential customers thanks to digital branding via Twitter @gmfinishing and the creation of a new YouTube channel.”

“We are excited to make GM Finishings capabilities available to the UK print industry through video for web on YouTube and will continue to expand our video portfolio over the coming months.” Managing Director Gary Middleton added.

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