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Creative Digital

B2B Website Design

VAC Innovation supports the composite and glass laminating industries with a range of vacuum bagging process materials. Over the past 10 years VAC Innovation has built a strong reputation for superior quality of products and service. To keep pace with its growing client list and expanding business model VAC Innovation requested the help of the threeguru creative team to originate concepts for a new product driven B2B website and suite of accompanying literature.


B2B Website

Threeguru’s creative spark was required across the full marketing mix to deliver a product driven B2B website design vision for the new VAC Innovation brand.

Our first task was to completely reshoot all of the VAC Innovation product photography - approximately 150 images in a single day!

Once we’d brushed up some of the post production our team of creative designers set about originating concepts for a new brochure, suite of product datasheets and a fully responsive responsive B2B website design.

The threeguru web design team opted for a clean, fresh layout with key brand messages animated via a responsive slider platform and data sheet downloads for each product. A multi layered menu platform was built to accommodate 13 product sectors, 26 product types and approximately 180 products.

To enhance the B2B website customer experience a dynamic product selector was built to ensure speed of accessibility throughout the site.

Threeguru’s wealth of marketing experience within the UK composites was a decisive factor for the VAC Innovation team, having worked with market leading brands such as Atlas Composites, Retrac Composites and Senior Aerospace.

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