Brand Strategy, Brand Development, Brand Design

CLIENT

Meller

OUR ROLE

Brand Strategy

Derbyshire Project Consultants, Meller, have a proven track record of working with blue chip FMCG companies. Focusing predominantly on food & drink, healthcare and logistics, Meller integrate all elements of project planning from concept through to final delivery.

Brand Strategy

An established and well respected business, Meller contacted threeguru as they felt their branding was beginning to look tired and was ready for a refresh. The marketing team were looking for a ‘fresh perspective’ on their brand strategy as their existing advertising had run for a number of years.

Whilst allowing the gurus to apply their creative flair, Meller wanted to retain their established logo and hero colour palette of racing green and warm red. Our creative guru’s took the time to immerse themselves with the brand and fully understand the different elements within the business to develop a secondary colour palette and vector icons for each specialism, thus allowing Meller to maintain their brand identity whilst creating a professional and modern brand strategy moving forwards.

Working now with clean, simple and identifiable corporate brand guidelines, threeguru initially developed a suite of professional corporate adverts and sector specific literature using newly sourced imagery. Within this initial branding phase the digital guru’s also got a chance to show off their video production skills by creating a series of talking heads style videos which focused on the core project management experience of Meller and introduced a personal element in it’s style and execution.

creative-design-derby

Brand Strategy

Brand Strategy

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