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Corporate Video Ideas

Lloyd's Register, an international engineering, technical and business services organisation approached threeguru with a global challenge to produce a series of 'Make Safety Personal' corporate video ideas to talk directly to the hearts and minds of their 9,000 employees.


Corporate Video Ideas

With extensive experience in delivering engaging corporate video ideas, threeguru embraced the ‘hearts and mind’ client brief with gusto. We invited LR employees across the globe to submit a ‘homemade’ video clip of themselves talking about what health and safety meant to them. Filmed mainly on mobile phones in a multitude of locations and backgrounds the key to one of more challenging corporate video ideas was editing such an eclectic mix of footage seemlessly.

With careful consideration we scripted the narrative, matched this to a hand picked female voice over artist and recorded the perfect tone to articulate the Steed Upholstery story over a subtle background audio. Our meticulous attention to lighting detail ensured all of our raw video footage was filmed to recreate the hallmark of photographic quality as if captured in a showroom environment.

Each and every camera angle, lens choice, slider movement or tracking shot was carefully considered by the threeguru corporate video production team during the two day filming process to capture an array of working environments and manufacturing processes.

Working their magic, the threeguru team embraced Lloyd Register’s key values and adhered to their strict brand guidelines. The end result is a corporate video promoting safety at the heart of the workplace.

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