Senior PLC is an international, market-leading, engineering solutions provider with 33 operations in 14 countries. The Senior Group of companies designs, manufactures and markets high-technology components and systems for the principal original equipment producers in the worldwide aerospace, defence, land vehicle and energy markets.
Threeguru were approached by Senior’s Group HSE Manager following positive feedback on the successful delivery of a suite of 10 Golden Rules Health & Safety brochures. As part of a group wide Zero Harm initiative to positively reinforce health & safety awareness, Senior’s HSE management team were looking to integrate a health & safety video production element into their induction process.
Threeguru’s brief was to communicate their 10 global safety principles to an audience of 14 countries, meaning language barriers were a consideration. To overcome localisation issues Threeguru developed a brand toolkit with a series of icons. This ensured key information could be communicated visually without the need for spoken or written language.
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