Graham Penny Auctions is the number one property auction house in the Midlands region and provides a range of property services and a yearly calendar of auctions to buyers and vendors alike in the Derbyshire, Nottinghamshire and Leicestershire areas. In Jan 2015, to strengthen their market leading position, Graham Penny Auctions went out to tender for the video production of a series of quarterly video reports.
Led by a series of well received advertising concepts, threeguru were successful with our creative pitch and set about creating a branded video intro, outro and YouTube channel presence to establish the new Graham Penny branding onto a digital platform.
Initial stock footage was collated across the three auction sites to be used as cutaways for a series of interviews with key staff which would form the basis of the video reports.
The finished 3 minute videos are a mix of brand awareness, infographic style information and property market updates interspersed with interviews to provide an insightful narrative to the video reports.
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