Social media marketing – How to drive social networking traffic to your website with the help of motion graphics and animation?
If you’re still sceptical about the power of social media marketing its probably time to rethink your digital marketing strategy.
Firstly social marketing is free, secondly you can manage it internally and lastly a myriad of tools, analytics and dashboards are available to help organise and drive your digital marketing strategy.
Increasing amounts of analytics suggest more and more consumers are being driven by social network referrals from sites like Facebook, Twitter, and YouTube – by coincidence threeguru have just landed a new corporate identity and website from our social networking business page on Facebook.
If your business has not made a start on social media marketing yet, don’t panic, it’s never too late to start improving search engine traffic to your website.
Threeguru have selected our top 5 digital marketing tips to drive more traffic to your website through social media
1. Create Google alerts – Free and easy to set up Google Alerts are emails sent to you when Google finds new results such as web pages, newspaper articles, or blogs that match your keyword search terms. Be the first to disseminate industry related news via social media and watch your retweets and Twitter authority soar.
2. Start using a Twitter dashboard – increase your social activity by scheduling advanced tweets. Manage multiple networks, profiles and measure your social success using a twitter dashboard such as Hootsuite or Tweetdeck.
3. Implement IP Tracking – Essentially a small piece of code on your website to track visitor’s public details (ip address, browser, operating system, referrer, page title and url etc). StatCounter provides free customisable hit counters, visitor tracking and website stats that can be analysed and stored for reporting at a later date.
4. Video for web – Google now features video on the first page of its results. Content rich media for press releases, news and blog articles can be a shortcut to an improved Google search engine result and a compliment to your existing search engine optimisation activity.
5. Motion Graphics – a simple intro/outro motion graphic combined with audio can transform your brand and how it is perceived across social media channels such as YouTube, Facebook, Twitter, and LinkedIn.
[video_lightbox_youtube video_id=-5icNwqcHNY width=1280 height=720 anchor=https://threeguru.com/wp-content/uploads/2013/09/video-production-nottingham.jpg]
It is widely predicted that mobile will become the dominate platform over desktop by 2014 – Facebook reaches 76 percent of the smartphone market and accounts for 23 percent of total time spent using apps each month.
A well thought out social media strategy will pay dividends in website traffic, SEO and business development – Its never too late to start.
Threeguru develop cost effective, well thought out, marketing strategies to maximise resources and deliver the best return on investment for clients in Nottingham, Derby, Leicester and the UK.
