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CRM – Are You Capturing Data Effectively?

Derby based mobile app developers threeguru have once again been entrusted by market-leading engineering solutions provider Senior Plc to deliver their 2017 touchscreen exhibition app.


The international manufacturing group, which has has 33 operations in 14 countries, sought to create a paperless exhibition presence for their forthcoming stand at the 52nd Paris Air Show.

Taking place at the Le Bourget Parc des Expositions from 19 to 25 June 2017, The Paris Air Show brings together global players in the aerospace industry and is the largest and longest-running aerospace trade show in the world.

As part of a series of updates for the Paris Air Show application, threeguru were able to amend the back end database to reflect the groups recent mergers and acquisitions. The touchscreen exhibition app interface was also updated with a new Senior branded corporate look and feel for the 27” screens.

With 20+ companies manufacturing a variety of high-technology components and systems for the principal original equipment producers in the worldwide aerospace market, threeguru’s mobile app development capabilities were necessary to cut through a lot of potentially redundant information.

Intuitively integrating digital brochure and video content the 27” touchscreen application engages visitors to seamlessly browse by company, location and capabilities.


The ability to filter enquiries via a touchscreen exhibition app is hoped will greatly improve Senior’s customer enquiries in the highly competitive commercial aerospace and defence sectors according to Senior BWT Business Development Manager Carl Baskerville.

“Channeling interaction with potential prospects and clients through our touchscreen exhibition app enables each Senior company to respond decisively with pertinent information. Tangible enquiries and data are captured and stored which is not always the case when simply giving out brochures.”

“Exchanging information digitally saves on printing, planning, logistics – a useful return on investment when you consider that Senior Plc employs staff across 5 continents and brochures are often get discarded before a visitor has even left the Exhibition Hall.”

To find out more about touchscreen exhibition apps and making the best use of digital technology for your exhibiton stand contact one of our digital gurus on 01332 290 270.

Three Guru Towers Creative Agency Derby
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