Graham Penny Auctions recently commissioned Derby based marketing agency threeguru to develop an eye catching and memorable TV advert to be aired regionally on ITV Central.
Utilising video animation, the creative brief was to increase local exposure by developing a Graham Penny animated character to showcase the brand and property auction services it offers.
Using an existing radio script, the threeguru creative team used their passion for illustration and video animation to create easily identifiable characters for the 30 second advert. Live auction footage was blended with the animated character to deliver the final TV advert.
Delighted to be working with the successful auction house once again, Threeguru Strategic Director, Luke Sherwin, commented:
“Video animation was our preferred communication channel when developing this project, it allowed us to be punchy and interesting in a way that video or photography couldn’t.
Video animation company – threegurus creative spin on Graham Penny Auctions
Chrissie Walker, Marketing Manager at Graham Penny Auctions commented:
“The advert encompasses the wide range of residential properties we sell whilst focusing on Graham Penny Auctions as a brand. We are all thrilled with the end product and look forward to seeing it on ITV Central East as part of a concentrated campaign over the coming weeks.”
Derby based design agency, threeguru, continues to work with Graham Penny Auctions on other creative projects including local press and email campaigns
About threeguru
Threeguru have become an integral part of the Derbyshire design community, creating B2B & B2C brands that engage with individuals, business’, partnerships and local authorities.
We develop cost effective, well thought out, marketing strategies to maximise resources and deliver the best return on investment for clients across responsive websites, print, social and digital media.
